Most Popular cases

List of Most Popular Cases

  1. Amalgamation of BOB Limited with MUSCO

    Authors: Kuchhal, S C;

    Reference No: F&A0266 Pages: 9 Published on: 1, January, 1975

    Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More

  2. Ashok Corporation

    Authors: Verma, Pramod; Venkatraman, S;

    Reference No: P&IR0020 Pages: 9 Published on: 1, January, 1975

    Abstract: The case deals with the problem of introducing a job evaluation scheme in large organizations. While the trade union cooperated in the study of various jobs and in the evaluation of the scheme, the scheme itself had to be abandoned because of the opposition from workers. The case describes the ... More

  3. North Assam Agro Industries Cooperative Society Limited **

    Authors: Malya, M Meenakshi;

    Reference No: QM0073 Pages: 11 Published on: 1, January, 1975

    Abstract: A cooperative society, which is running a rice mill, wants to start a rice bran oil extracting company. The method of financing and the details of project report are given. ... More

  4. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

  5. L&T Contactors

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

    Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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