Reference No: MAR0139Pages: 17Published on: 1, January, 1975
Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More
Reference No: F&A0264(A)Pages: 4 Published on: 1, January, 1975
Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: MAR0137Pages: 6 Published on: 1, January, 1975
Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More
Reference No: P&IR0040(D)Pages: 6Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
