Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: P&IR0029Pages: 13 Published on: 1, January, 1975
Abstract: This case presents the situation where a personnel department has been newly established in the organization. The circumstances leading to the establishment and the events after the establishment are discussed. An attempt is made to evaluate the frictions and the need for a personnel department in this industry as well ... More
Reference No: P&IR0040(B)Pages: 5Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0054(B)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of apprentice training not covered under the Apprentice Act, 1961. Case (A) relates to the situation where the apprentices in a department were able to produce output equivalent to that of regular employees but they were paid only a fixed stipend. The regular employees ... More
Reference No: F&A0267(B)Pages: 1Published on: 1, January, 1975
Abstract: These cases provide a list of the items (with figures) that appear in the company's balance sheet and profit and loss statement. Students are required to classify these items and prepare financial statements. ... More
Reference No: P&IR0076Pages: 8 Published on: 1, January, 1975
Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More
Reference No: ECO0219Pages: 7Published on: 1, January, 1975
Abstract: The study aims at describing the general method of national forecasting followed by official agencies of developed countries. It discusses the procedures of forecasting through two methods, viz. successive approximation method and the method of simultaneous solution of equations in connection with econometric models. Finally, it compares the approaches followed ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
