Reference No: P&IR0071(A)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: QM0051(A)Pages: 7Published on: 1, January, 1975
Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
