Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: OB0008Pages: 1Published on: 1, January, 1975
Abstract: This is a description of the career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour backgrounds of small industry entrepreneurs. ... More
Reference No: QM0052Pages: 7 Published on: 1, January, 1975
Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More
Reference No: P&IR0040(D)Pages: 6Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0071(A)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: P&IR0075Pages: 21 Published on: 1, January, 1975
Abstract: This case primarily concerns itself with a collective bargaining situation where the management arrives at an agreement with the union on several issues raised in its charter of demands. A set of data on the company's capacity to pay, comparable wage rates, distribution of employees, etc, are provided for decision ... More
Reference No: P&IR0040(B)Pages: 5Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
