Most Popular cases

List of Most Popular Cases

  1. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

  2. Lotus Thread Company Limited (C)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

    Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

  3. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

  4. Aokam Perdana Berhad

    Authors: Varma, Jayanth R; Raghunathan, V;

    Reference No: F&A0455 Pages: 19 Published on: 5, January, 2000

    Abstract: When you hold put options on a convertible bond, it is considered to be a wonderful opportunity to profit from the upside potential of the underlying security while enjoying downside protection. A Singapore-based portfolio manager of a London-based fund has investments in Euro convertibles with put options of a large ... More

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