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Most Popular cases

List of Most Popular Cases

  1. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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  2. Lotus Thread Company Limited (C)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

    Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

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  3. Publicity Van

    Authors: Shingri, P M;

    Reference No: CMA0627 Pages: 7 Published on: 1, January, 2000

    Abstract: This case describes in detail the functioning of an audio-visual van. It is useful for managers concerned with promotional activities in the rural areas. It deals with aspects such as planning, mobilizing resources, scheduling the tour programme, motivation of staff, and public relations in the field. ... More

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  4. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

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  5. Information System at Gromore Seed Company

    Authors: Singh, Gurudev; Asokan, S R;

    Reference No: CMA0790 Pages: 7 Published on: 1, January, 2000

    Abstract: The case raised the issues of information needs for objective planning of seed production, monitoring the implementation of the production plan, and other related decisions for Gromore Seed Company. It then examines the internal reporting system and seeks suggestions for modifications in the existing system such that needed information is ... More

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