Most Popular cases

List of Most Popular Cases

  1. Hukamchand Institute of Management

    Authors: Patel, Nitin R;

    Reference No: QM0154 Pages: 8 Published on: 1, January, 1979

    Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More

  2. Nutrition Programme

    Authors: Murthy, Nirmala;

    Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

    Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

  3. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

  4. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

  5. Managing Field Units (C)

    Authors: Mittal, B L;

    Reference No: PSG0027(C) Pages: 3 Published on: 1, January, 1979

  6. SPHDC: Discounting for Stock Clearance

    Authors: Balakrishnan, K;

    Reference No: F&A0321 Pages: 4 Published on: 1, January, 1979

    Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More

  7. Interface Between Government and Public Undertakings: Forms of Organization (B)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(B) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More

  8. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

  9. Relative Roles of Direct and Indirect Rural Credit in Promoting Fertilizer Use

    Authors: Desai, Bhupat M; Patel, M S;

    Reference No: CMA0483 Pages: 3 Published on: 1, January, 1979

    Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More

  10. Banaskantha Project

    Authors: Giridhar, G;

    Reference No: PSG0014 Pages: 4 Published on: 1, January, 1979

    Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More

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