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Most Popular cases

List of Most Popular Cases

  1. Racer Lube Company

    Authors: Sahay, Arvind;

    Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

    Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

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  2. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

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  3. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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  4. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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  5. Crude Import for Oil Refineries*

    Authors: Raghuram, G; Gangwar, Rachna;

    Reference No: CIPR0008 Pages: 16 Published on: 20, October, 2010

    Abstract: In February 2006, Engineers India Limited (EIL) which was hired by the Hindustan Petroleum Corporation Ltd (HPCL) had to submit their final report. The report had to evaluate whether a single point mooring or an additional jetty would be more viable for HPCL's increased crude import requirements through the Mumbai port. ... More

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  6. Thermax (C)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(C) Pages: 29 Published on: 1, December, 2010

    Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More

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  7. One Simple ABB: Global SAP/ ERP Consolidation

    Authors: Shukla, Bhavin;

    Reference No: CISG0112 Pages: 22 Published on: 17, March, 2011

    Abstract: ABB, a conglomerate in power and automation, implemented one single SAP across geographical regions via a concept of One-Simple-ABB (OSA) and Regional ERP Management Service Center (REMSC). ABB-India, as the big-brother, took up the challenge to consolidate the ERP's (200+ systems) across the South Asia region with a plethora of challenges ... More

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  8. Shut-Down Scheduling at a Leading Integrated Steel Company

    Authors: Ranganathan, Kavitha;

    Reference No: CISG0113 Pages: 8 Published on: 21, March, 2011

    Abstract: The case describes a tough situation faced by the head of a finishing mill in an integrated steel plant. The major shutdown of the mill needs to be planned taking into consideration numerous factors that can affect other parts of the company. This case can be used as an illustration ... More

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  9. BAJAJ - TVS Patent Dispute

    Authors: Agarwal, Anurag K;

    Reference No: BP0338 Pages: 7 Published on: 31, March, 2011

    Abstract: The case discusses the legal journey of the Bajaj - TVS patent dispute from the Madras High Court to the Supreme Court and back to the Madras High Court. Almost four years have passed, yet the final verdict is nowhere in sight. The Supreme Court has recommended a period of ... More

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