Most Popular cases

List of Most Popular Cases

  1. Paddy Procurement, Milling, and Disposal **

    Authors: Asopa, V N;

    Reference No: CMA0378 Pages: 4 Published on: 27, September, 1975

    Abstract: The case deals with the application of linear programming in the procurement, processing, disposal of paddy keeping in view market fluctuations of prices and storage availability. ... More

  2. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

  3. Small and Marginal Farmers and Landless Agriculturists Development Agency in Assam **

    Authors: George, P S;

    Reference No: CMA0373 Pages: 9 Published on: 4, October, 1975

    Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More

  4. Poultry and Duck Farms in Assam **

    Authors: George, P S;

    Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

    Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

  5. Mr. Lobo Buys a Trawler (Part I & II)

    Authors: George, P S;

    Reference No: CMA0382 Pages: 5, 6 Published on: 16, December, 1975

    Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More

  6. Victor Gaskets India Limited (A)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

  7. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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