Most Popular cases

List of Most Popular Cases

  1. Paddy Procurement, Milling, and Disposal **

    Authors: Asopa, V N;

    Reference No: CMA0378 Pages: 4 Published on: 27, September, 1975

    Abstract: The case deals with the application of linear programming in the procurement, processing, disposal of paddy keeping in view market fluctuations of prices and storage availability. ... More

  2. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

  3. Small and Marginal Farmers and Landless Agriculturists Development Agency in Assam **

    Authors: George, P S;

    Reference No: CMA0373 Pages: 9 Published on: 4, October, 1975

    Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More

  4. Poultry and Duck Farms in Assam **

    Authors: George, P S;

    Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

    Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

  5. Mr. Lobo Buys a Trawler (Part I & II)

    Authors: George, P S;

    Reference No: CMA0382 Pages: 5, 6 Published on: 16, December, 1975

    Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More

  6. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

  7. Neomer Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

    Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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