Most Popular cases

Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0058(A) Pages: 12 Published on: 1, January, 1974

Abstract: This case provides participants with some experience in collecting relevant information for solving a personnel problem. The main issue pertains to an employee's request that his transfer to another place be cancelled due to personal problems. The participants are first given the bare minimum information on this request and then ... More

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Authors: Varshneya, K L;

Reference No: F&A0237 Pages: 5 Published on: 1, January, 1974

Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More

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Authors: Swamy, Dalip S;

Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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Authors: Gaikwad, V R;

Reference No: CMA0303 Pages: 7 Published on: 9, November, 1974

Abstract: The case illustrates the nature of interaction between members of a village community on certain special occasions. The pattern of interaction reveals the underlying role relationships the leadership structure. It also brings out the rigidity or flexibility of norms in a village community, the various maintenance tasks of social authority. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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Authors: Balakrishnan, K;

Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

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