Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: P&IR0055(B)Pages: 8Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
