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Most Popular cases

List of Most Popular Cases

  1. Mechanics of Setting up an Industrial Undertaking

    Authors: Pruthi, S P S;

    Reference No: ECO0027 Pages: 3 Published on: 1, January, 1970

    Abstract: An outline of the steps necessary to establish an industrial undertaking in India. The student is asked "Is there an economic rationale for these regulations ? Are there effective constitutional restanraints in the scope of these regulation ?" ... More

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  2. Current Publications Private Limited

    Authors: Nangia, R;

    Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

    Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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  3. Characteristics of Pesticide Consumers **

    Authors: Desai, D K;

    Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

    Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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  4. NICM Cultural Committee **

    Authors: Joshi, N U;

    Reference No: ECO0160 Pages: 8 Published on: 1, January, 1973

    Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More

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  5. Rate of Return from Sales Promotion **

    Authors: Swamy, Dalip S;

    Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

    Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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  6. The Problem of Bashir's Transfer (B)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0058(B) Pages: 6 Published on: 1, January, 1974

    Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More

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