Most Popular cases

Authors: Kalro, A H; Satia, J K;

Reference No: QM0086 Pages: 4 Published on: 1, January, 1976

Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(D) Pages: 2 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Patel, Nitin R;

Reference No: QM0059 Pages: 5 Published on: 1, January, 1976

Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(A) Pages: 5 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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Authors: Murthy, K R S;

Reference No: BP0069(B) Pages: 5 Published on: 1, January, 1976

Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Wadhva, C D;

Reference No: ECO0234(B) Pages: 7 Published on: 1, January, 1976

Abstract: A follow-up of ABC Plastics Private Limited (A), this case describes the decisions actually taken by Mr. C.H. Desai, Director of ABC Plastics, a small-scale unit manufacturing rigid PVC pipes, on the choice of export house(s) through which to export the company's products. It also spells out the ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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