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Most Popular cases

List of Most Popular Cases

  1. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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  2. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

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  3. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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  4. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

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  5. Simplifly Deccan: Evolution of Low Cost Carrier in India

    Authors: Bayon, Manoj; Ravichandran, N;

    Reference No: BP0321 Pages: 28 Published on: 2, January, 2008

    Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More

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  6. Nirantar Agrasar Retail (A)

    Authors: Sinha, Piyush Kumar; Bhattacharya, Ishpit;

    Reference No: MAR0402(A) Pages: 23 Published on: 12, February, 2008

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  7. OBC Quota in Indian Institutes of Higher Education: A Cause for Concern or an Opportunity to Lead Social Change?

    Authors: Ravichandran, N; Chowdhry, Shonak R;

    Reference No: BP0322 Pages: 15 Published on: 25, February, 2008

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