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Most Popular cases
List of Most Popular Cases
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FoodWorld (C): The Road Ahead
Authors: Banerjee, Bibek; Raghuram, G; Koshy, Abraham;
Reference No: MAR0325(C) Pages: 30 Published on: 27, September, 1999
Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More
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FoodWorld (A): Market Entry Strategy
Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;
Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
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Coil and Sheet Steel Company Limited
Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;
Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999
Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More
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Body Line Health Care Limited
Authors: Raghuram, G; Banerjee, Bibek;
Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
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Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues
Authors: Manikutty, S;
Reference No: BP0251 Pages: 17 Published on: 12, July, 1999
Abstract: The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their ... More
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ITC: Out on a No Ball?
Authors: Manikutty, S;
Reference No: BP0252 Pages: 27 Published on: 12, July, 1999
Abstract: The case describes the events leading to the quitting and subsequent arrest of the CEO of ITC, Mr. K.L. Chug. It examines the events with respect to (i) ITC's relationship with its British parent, BAT, and (ii) ITC's systems of corporate governance. ... More
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International Cosmetics Limited
Authors: Kalro, A H; Sastry, S Trilochan; Tripathy, Arabinda;
Reference No: PROD0245 Pages: 5 Published on: 24, June, 1999
Abstract: The case illustrates an operation management problem in a manufacturing process that involves batch production and the use of a furnace, requiring very long heat treatment time. The case allows the class to do bottleneck analysis and explore several alternatives for improving productivity and output. Finally, it also illustrates the ... More
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Jasmine: A Case Study
Authors: Banerjee, Bibek;
Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999
Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More
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Ranbaxy Laboratories Limited
Authors: Chaudhuri, Shekhar;
Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
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Ashima Attires (B)
Authors: Banerjee, Bibek; Raghuram, G;
Reference No: MAR0319(B) Pages: 16 Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
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Royal Enfield Motors Limited
Authors: Ravichandran, N;
Reference No: BP0250 Pages: 31 Published on: 12, May, 1999
Abstract: This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor. ... More
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