Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0185Pages: 4Published on: 1, January, 1977
Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More
Reference No: P&IR0072(A)Pages: 7Published on: 1, January, 1977
Abstract: This case deals with the problems of manpower planning for workers' category in TELCO, Poona. It gives the steps followed by the Manpower Planning Cell between 1969-73 up to the stage of submission of Manpower Planning Proposal No.2. This proposal identifies the phased needs for manpower, locates alternative sources for ... More
Reference No: P&IR0033Pages: 8 Published on: 1, January, 1977
Abstract: The case highlights decision making on promotion. A decision on whom to be promoted as the general manager has to be taken, given data on six candidates. ... More
Reference No: BP0087(B)Pages: 15Published on: 1, January, 1977
Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering pre purchase, purchase decision and post purchase stages. The problems of consumers in buying and using a product as well as getting after sales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
