Most Popular cases

List of Most Popular Cases

  1. GMR Male International Airport Private Limited - Case A

    Authors: Devkar, Ganesh; Raghuram, G.;

    Reference No: CIPR0014(A) Pages: 35 Published on: 10, March, 2014

    Abstract: The case provides an overview of the history and the subsequent privatization of the Male International Airport. It also highlights the importance of the development of the airport within the spectrum of economic development activities in Maldives. This case particularly focuses on the bid preparation by GMR Infrastructure Limited for ... More

  2. Exporting the Golden Bean

    Authors: Mahale, Harish; A, Vinod Kumar; R, Anamika ;

    Reference No: CMA0814 Pages: 15 Published on: 7, March, 2014

    Abstract: This case deals with the need of a European company to import organic soybean from India. The company’s India Operations Manager wants to know the feasibility of such a venture. The case describes the procurement of organic soybean from a city in central India, understanding standards of organic production, ... More

  3. Marketing DigiMedia

    Authors: Ghosh, Shubhra;

    Reference No: MAR0444 Pages: 10 Published on: 28, February, 2014

    Abstract: DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm ... More

  4. Towards the Deming Prize - The Case of Tata Steel (A)

    Authors: Laha, Arnab K; Dutta, Goutam;

    Reference No: PROD0297 Pages: 19 Published on: 15, February, 2014

    Abstract: In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for ... More

  5. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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