Reference No: ECO0024Pages: 12Published on: 1, January, 1964
Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing
Agency ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: OB0023Pages: 9Published on: 1, January, 1964
Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More
Reference No: OB0049(A)Pages: 6 Published on: 1, January, 1964
Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More
Reference No: MAR0012Pages: 12 Published on: 1, January, 1964
Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: BP0010(A)Pages: 21Published on: 1, January, 1963
Abstract: A major paper manufacturer is trying to decide whether to bid for some interest in a small government paper mill which has on hand machinery needed to make it a larger unit. ... More