Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: BP0027Pages: 17Published on: 1, January, 1969
Abstract: A large textile company is considering whether to enter into the manufacture of readymade garments as a few competitiors have already done. The case also presents several alternative arragements by which the company could distribute readymade garments without manufactring garments themselves. ... More
Reference No: F&A0046(D)Pages: 53Published on: 1, January, 1969
Abstract: The two broad areas covered by this case are: 1) elements of a budget manual, with illustrative forms and procedures; and 2) the necessity to have different types of control and reporting techniques for the various levels of managerial hierarchy, particularly in the case of a public sector setup. ... More
Reference No: F&A0082(F)Pages: 8 Published on: 1, January, 1969
Abstract: Provides an opportunity to make a cost-benefit analysis in a public sector organization. It also provides an opportunity to analyse the cost of capital in public sector organisation. The case raises issues regarding the inclusion of certain benefits accruing to the public in the calculation of return. This is to ... More
Reference No: OB0018Pages: 15Published on: 1, January, 1969
Abstract: The case situation is intended to bring out three primary processes: a) the group process, e.g. how groups are formed??criteria, choices, goals, etc, b) the intergroup phenomenon, e.g. dominance, power, sources of conflict, etc and c) given (a) and (b), how is the choice of a leader ... More
Reference No: P&IR0077(A)Pages: 12Published on: 1, January, 1969
Abstract: Case (A) is about the emergence and behaviour of two unions socialist and communist in an American firm of architects and engineers. It raises discussions on several industrial relations, issues, such as union recognition, inter union rivalry, union pressures, management response, etc. The class is expected to think aloud on ... More
Reference No: CMA0112Pages: 2Published on: 1, January, 1969
Abstract: Deals with administrative relationships between an official and a business cooperative organization. Discusses how formally structured relationships change and how informal relationships develop, shows the conflict that arises out of formal and informal relationships. ... More
Reference No: PROD0073(A)Pages: 10Published on: 1, January, 1969
Abstract: The case highlights the way a company could use to its advantage a new technology for fighting recession. How this company succeeded in procuring export orders in the face of stiff competition is discussed. It also illustrates how a company can meet time limits by using its technological strength. The ... More
Reference No: BP0014(E)Pages: 12Published on: 1, January, 1969
Abstract: This case is an addition to the existing series of the Mahanagar Municipal Dairy. It provides an opportunity to review the past years operation and discussion on the current problem created due to squeeze in the selling and purchasing prices of milk. ... More
Reference No: F&A0116Pages: 6 Published on: 1, January, 1969
Abstract: Deals with the problems involved in formulating and implementing budgets for repairs and maintenance. The main issues are 1) alternative ways of classification of R&M costs say, into minor and major, routine and non routine, preventive and curative, etc. 2) the criteria for such classifications, and 3) the utility of such classifications ... More
Reference No: P&IR0028Pages: 12 Published on: 1, January, 1969
Abstract: Union-management problems arise following the introduction of a grievance settlement procedure, even though it was done in pursuance of government policy and according to the rules laid down by the tripartite Indian Labour Conference. ... More
