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Most Popular cases

List of Most Popular Cases

  1. Bholapur Co-operative Agricultural Marketing Society

    Authors: Gupta, V K; Gopalaswamy, T.P.;

    Reference No: CMA0113 Pages: 8 Published on: 1, January, 1972

    Abstract: The case discusses a typical position where a Block Development Officer operates as an ex-officio chairman of a marketing society which has an operating capital of over two lakhs of rupees. It shows the kinds of political social problems that such a chairman has to face and the kind of ... More

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  2. Shakti Breweries

    Authors: Mehta, S C;

    Reference No: MAR0100 Pages: 19 Published on: 1, January, 1972

    Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More

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  3. Feasibility of Onion Preservation by Radiation

    Authors: George, P S;

    Reference No: CMA0210 Pages: 17 Published on: 10, November, 1971

    Abstract: The Atomic Energy Commission was considering the feasibility of establishing a plant for preserving onion through radiation. It was proposed that this plant would be established in Nasik district of Maharashtra. A feasibility study was prepared considering the production and making pattern of onions and the storage loss during different ... More

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  4. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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  5. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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  6. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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  7. Financial Corporation of Gujarat (A) **

    Authors: Varshneya, K L;

    Reference No: F&A0151(A) Pages: 9 Published on: 1, January, 1971

    Abstract: Deals with appraisal of loans for the driver-owner scheme. ... More

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  8. International Paint Company **

    Authors: Hegde, B K;

    Reference No: PROD0003 Pages: 10 Published on: 1, January, 1971

    Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More

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  9. Management Information Systems Development at Bharat Textiles

    Authors: Dhar, C N; Issac, Akkanad M;

    Reference No: QM0045 Pages: 19 Published on: 1, January, 1971

    Abstract: Describes the evolution of data-processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More

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  10. IIC Membership**

    Authors: Balakrishnan, K; Rao, Sreenivas S;

    Reference No: BP0043 Pages: 24 Published on: 1, January, 1971

    Abstract: Should an educational institution become a member of a cultural organization for obtaining the special member rates offered in its hostel? In evaluating the alternatives, relevant costs need to be determined and both the quantitative as well as qualitative evidence need to be evaluated. ... More

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  11. Estella Bank (A) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0156(A) Pages: 21 Published on: 1, January, 1971

    Abstract: Describes how the top management of a large and growing bank contemplates setting up an organization for providing an induction and refresher training programme to its clerical staff. The case studies the details of the training organisation's setup at the head office; and the region, content and objectives of the ... More

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  12. Tithwal Mills (E)

    Authors: Bhattacharyya, S K; Hegde, B K; Kakkar, Sudhir; Kuchhal, S C; Kulkarni, G R; Mote, V L;

    Reference No: QM0042(E) Pages: 14 Published on: 1, January, 1971

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  13. Sanjay: The Branch Manager **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0147 Pages: 11 Published on: 1, January, 1971

    Abstract: Sanjay, the branch manager, is dissatisfied with his performance evaluation during 1965. He has doubts about the soundness of the appraisal system where five different functionaries at the head office evaluate performance. Each functionary evaluates the manager's performance with respect to the work (deposits, advances, public relations, inspection, follow-ups, etc.) for ... More

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  14. Jones (India) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0101 Pages: 4 Published on: 1, January, 1971

    Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More

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