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Most Popular cases

List of Most Popular Cases

  1. ERP Evolution at Asian Granito India Ltd

    Authors: Bhatt, Nityesh;

    Reference No: CISG0129 Pages: 9 Published on: 30, September, 2015

    Abstract: This case highlights how information systems needs have got evolved during first 15 years of Asian Granito India Ltd (AGL). However, different ERP systems implemented have failed due to various factors (people, process and technology). At this juncture, it poses a question as to whether the current ERP i.e. MS-Navision ... More

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  2. Navigators Logistics Company Private Limited

    Authors: Roy, Debjit;

    Reference No: PROD0312 Pages: 13 Published on: 24, September, 2015

    Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More

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  3. Hippo on Twitter: Tracking Product Stock-outs in Retail Stores

    Authors: Abhishek;

    Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

    Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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  4. Agarwal Packers and Movers Limited: From Customer Feedback to Logistics Design Innovation

    Authors: Roy, Debjit;

    Reference No: PROD0305 Pages: 33 Published on: 18, September, 2015

    Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More

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  5. Samsung Electronics in India: Challenges of Multi-Channel Retailing

    Authors: Abhishek; Garg, Harshit;

    Reference No: MAR0471 Pages: Published on: 25, August, 2015

    Abstract: Samsung Electronics came out with launch announcement of Samsung Galaxy S5 Mini on 9 September 2014. The announcement said that the model was to be retailed exclusively through flipkart.com, India’s leading online retailer. Retailing experts expected the Galaxy S5 Mini launch announcement to further hurt Samsung Electronics’ relationship with brick ... More

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