Most Popular cases

Authors: Jain, Abhinandan K;

Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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Authors: Thomas, Philip S; Prahalad, C K;

Reference No: BP0062 Pages: 21 Published on: 1, January, 1974

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Authors: Shukla, H C; Sheth, N R;

Reference No: P&IR0022(B) Pages: 4 Published on: 1, January, 1974

Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0043(C) Pages: 2 Published on: 1, January, 1974

Abstract: It describes the handling at the top management level of the appeal made by an employee against the decision taken by his officers. ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0058(B) Pages: 6 Published on: 1, January, 1974

Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More

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Authors: Govindarajan, V;

Reference No: F&A0190 Pages: 5 Published on: 1, January, 1974

Abstract: Deals with the preparation of financial statements from incomplete records. ... More

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Authors: Saleem, P A;

Reference No: MAR0130(A) Pages: 11 Published on: 1, January, 1974

Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0053 Pages: 14 Published on: 1, January, 1974

Abstract: History of a large Indian business house is provided to discuss intercompany investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More

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Authors: Monappa, Arun;

Reference No: P&IR0027 Pages: 13 Published on: 1, January, 1974

Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More

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