Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: QM0073Pages: 11Published on: 1, January, 1975
Abstract: A cooperative society, which is running a rice mill, wants to start a rice bran oil extracting company. The method of financing and the details of project report are given. ... More
Reference No: BP0066Pages: 13Published on: 1, January, 1975
Abstract: Focuses on the problems and challenges a management graduate faces in a company, that in the past, had relied heavily on personal appraisal for decision-making. Also provides data for systematic decision-making in an organization facing problems of growth for survival. ... More
Reference No: P&IR0040(C)Pages: 7Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: P&IR0054(C)Pages: 1Published on: 1, January, 1975
Abstract: The three cases refer to the problem of apprentice training not covered under the Apprentice Act, 1961. Case (A) relates to the situation where the apprentices in a department were able to produce output equivalent to that of regular employees but they were paid only a fixed stipend. The regular employees ... More
