Most Popular cases

Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0282 Pages: 30 Published on: 1, January, 1976

Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos-based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0056(A) Pages: 6 Published on: 1, January, 1976

Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970-72. A major reorganization of the organizational structure was also done so that the work could be ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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