Most Popular cases

List of Most Popular Cases

  1. Process Evaluation System for a Family Planning Programme (A)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

  2. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

  3. National Utility Corporation (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0052(A) Pages: 13 Published on: 1, January, 1976

    Abstract: The case relates to collective bargaining. It highlights the type of data that managements should prepare in order to bargain with the union. This case may also be used as the first part of a two-part collective bargaining exercise. ... More

  4. Punjab National Bank (AR)

    Authors: Murthy, K R S;

    Reference No: BP0081(A) Pages: 17 Published on: 1, January, 1976

    Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More

  5. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

  6. Zorro Engineering Works Limited

    Authors: Sachdeva, P S;

    Reference No: P&IR0088 Pages: 8 Published on: 1, January, 1976

    Abstract: The case deals with the problems of performance appraisal at the officer level. The system being used in the organization includes self- reporting, followed by ratings by the superior officer against a list of personality traits and job responsibilities. The organizational diagnosis indicates problems at the time of recruitment, work ... More

  7. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

  8. Syrup Minadex (B)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

    Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

  9. Arun Ranganath Deshpande (C)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(C) Pages: 9 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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