Reference No: QM0117(B)Pages: 11Published on: 1, January, 1977
Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product-wise decisions for ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
Reference No: F&A0314Pages: 5 Published on: 1, January, 1977
Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More
Reference No: QM0080Pages: 6Published on: 1, January, 1977
Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More
Reference No: OB0013Pages: 29Published on: 1, January, 1977
Abstract: This exercise presents the actual experience of a faculty team Educational System Unit (ESU) of the Indian Institute of Management, Ahmedabad, which made an attempt to link education with development in a backward area of Rajasthan. The initial experiences are presented in this case in five parts. The experience starts ... More
Reference No: PSG0017Pages: 11Published on: 1, January, 1977
Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More