Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: BP0251Pages: 17Published on: 12, July, 1999
Abstract: The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their ... More
Reference No: BP0252Pages: 27Published on: 12, July, 1999
Abstract: The case describes the events leading to the quitting and subsequent arrest of the CEO of ITC, Mr. K.L. Chug. It examines the events with respect to (i) ITC's relationship with its British parent, BAT, and (ii) ITC's systems of corporate governance. ... More
Reference No: PROD0245Pages: 5Published on: 24, June, 1999
Abstract: The case illustrates an operation management problem in a manufacturing process that involves batch production and the use of a furnace, requiring very long heat treatment time. The case allows the class to do bottleneck analysis and explore several alternatives for improving productivity and output. Finally, it also illustrates the ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: MAR0324Pages: 19 Published on: 15, June, 1999
Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More
Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: MAR0322(A)Pages: 7Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: CISG0055Pages: 16Published on: 3, May, 1999
Abstract: This case describes a software reverse and re-engineering project that Softco India has undertaken for Food Products International, Netherlands, through NRESI, Netherlands, owned by a non-resident Indian. ... More
Reference No: F&A0447Pages: 15Published on: 19, April, 1999
Abstract: Complex financial restructuring under financial distress. Involves issues of infrastructure financing and shareholder value management. ... More
