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Most Popular cases

List of Most Popular Cases

  1. Choice of Energy Technology for Lift Irrigation

    Authors: Moulik, T K; Purushotham, P;

    Reference No: CMA0545 Pages: 6 Published on: 1, January, 1979

    Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More

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  2. Managing Field Units (A)

    Authors: Mittal, B L;

    Reference No: PSG0027(A) Pages: 14 Published on: 1, January, 1979

    Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More

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  3. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  4. Nalanda State Small Industries Corporation Limited

    Authors: Kulkarni, G R;

    Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

    Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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  5. Relative Roles of Direct and Indirect Rural Credit in Promoting Fertilizer Use

    Authors: Desai, Bhupat M; Patel, M S;

    Reference No: CMA0483 Pages: 3 Published on: 1, January, 1979

    Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More

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  6. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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  7. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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  8. Chargeout for Computer Facilities at IIMA

    Authors: Ramamurthy, B; Govindarajan, V; Kaul, Mohan;

    Reference No: F&A0333 Pages: 6 Published on: 1, January, 1979

    Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More

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  9. Demand for Cotton Textiles

    Authors: Gupta, G S;

    Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979

    Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More

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