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Most Popular cases

List of Most Popular Cases

  1. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  2. Taj Agro Products and Oils Limited (B)

    Authors: Srivastava, U K;

    Reference No: CMA0462(B) Pages: 11 Published on: 1, January, 1986

    Abstract: The case gives an insight into the appraisal process of term-lending institutions. It also indicates the ways through which the funding institutions insulate themselves against the sensitive variables. The case also includes a copy of the letter of intent actually issued by the term-lending institutions wherein a specific provision has ... More

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  3. Mohan Verma at Panacea Pharma

    Authors: Lajmi, Ravi; Dixit, M R;

    Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

    Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

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  4. Delinquency and Formal Credit

    Authors: Singh, Gurudev;

    Reference No: CMA0631 Pages: 7 Published on: 1, January, 1986

    Abstract: Describes the phenomenon of delinquency in formal lending. It also contains the responses of borrowers (defaulters and non-defaulters) to a set of hypotheses developed to identify willful default. Important characteristics of one hundred defaulter cases are presented to devise methodology for the identification of willful and involuntary default. ... More

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  5. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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