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Most Popular cases

List of Most Popular Cases

  1. Agritech Company Limited

    Authors: Narayanan, M;

    Reference No: CMA0721 Pages: 19 Published on: 1, January, 1995

    Abstract: Floriculture Industry is Identified as "THRUST AREA" so as to export howervs and earn foreign exchange, in the new era after economic reforms in India. Many companies are opening/diversitying into this industry. In this content, this case/exercise will be helpful in finding out the following for a new ... More

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  2. Interplay of Institutional Credit, Self-Finance and Technological Change in Indian Agriculture

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0725 Pages: 15 Published on: 1, January, 1995

    Abstract: Considering the production function framework this note examines the contributions of land, credit-financed investment, and technological change to agricultural production during pre and post-Green Revolution (GR) phases. The contributions of cretit-financed investments and technological chanage significantly improved in post-GR phase. The post-GR phase witnessed land and labour with complementary capital ... More

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  3. MSCS Attempts Growth or Liquidation

    Authors: Desai, B.M.; Namboodiri, N V;

    Reference No: CMA0720 Pages: 5 Published on: 1, January, 1995

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  4. Simulation Exercise - 2 : APMC Gate

    Authors: Sharan, Girja; Krishnakumar, M;

    Reference No: CMA0728TEC(EX-2) Pages: 6 Published on: 1, January, 1995

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  5. Lotus Thread Company Limited (D)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

    Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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  6. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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  7. Indian Products Limited (A): Preparing a Plan for Data Analysis

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(A) Pages: 10 Published on: 14, December, 1994

    Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More

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  8. Indian Products Limited (D): Market Positioning and Choice of the Concept

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

    Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

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