Reference No: CMA0721Pages: 19Published on: 1, January, 1995
Abstract: Floriculture Industry is Identified as "THRUST AREA" so as to export howervs and earn foreign exchange, in the new era after economic reforms in India. Many companies are opening/diversitying into this industry. In this content, this case/exercise will be helpful in finding out the following for a new ... More
Reference No: PROD0228(D)Pages: 15Published on: 1, January, 1995
Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More
Reference No: CMA0725Pages: 15Published on: 1, January, 1995
Abstract: Considering the production function framework this note examines the contributions of land, credit-financed investment, and technological change to agricultural production during pre and post-Green Revolution (GR) phases. The contributions of cretit-financed investments and technological chanage significantly improved in post-GR phase. The post-GR phase witnessed land and labour with complementary capital ... More
Reference No: MAR0303(B)Pages: 10Published on: 14, December, 1994
Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More
Reference No: MAR0303(C)Pages: 15Published on: 14, December, 1994
Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More
Reference No: MAR0303(A)Pages: 10Published on: 14, December, 1994
Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More