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Most Popular cases

List of Most Popular Cases

  1. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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  2. Online Pricing Mistakes

    Authors: Pathak, Akhileshwar;

    Reference No: BP0405 Pages: 14 Published on: 31, March, 2017

    Abstract: Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The seller gets bound to sell at the mistaken price. Can an online seller get out ... More

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  3. Fish TV

    Authors: Sharma, Dheeraj;

    Reference No: MAR0491 Pages: 7 Published on: 31, March, 2017

    Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More

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  4. Patidar Exports Private Limited

    Authors: Varma, Poornima; Jena, Sanjay Kumar;

    Reference No: CMA0819 Pages: 10 Published on: 31, March, 2017

    Abstract: During 2016, Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad, was planning to export raw cotton to more countries, though he had already exported cotton to countries like China, Bangladesh, Pakistan and Vietnam. He found that Indonesia, Turkey and ... More

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  5. Airports Economic Regulatory Authority of India: Fair Rate of Return for Airports

    Authors: Sinha, Sidharth;

    Reference No: F&A0536 Pages: 27 Published on: 29, March, 2017

    Abstract: An estimate of the fair rate of return on capital is a critical input into tariff regulation. A too high estimate will lead to high tariffs for consumers; a too low estimate will not provide adequate incentives for investment. The Airport Economic Regulatory Authority of India has issued a consultation ... More

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