Most Popular cases

List of Most Popular Cases

  1. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

  2. Oil India Limited: Installation of Central Gas Gathering Station at Madhuban

    Authors: Dutta, Goutam;

    Reference No: PROD0311 Pages: 38 Published on: 31, March, 2016

    Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More

  3. Developing MIS for National Innovation Foundation: Choosing Process, Product and Vendor

    Authors: Verma, Sanjay; Sharma, Priyanka;

    Reference No: CISG0133 Pages: 37 Published on: 31, March, 2016

    Abstract: National Innovation Foundation (NIF) was a partner organization of the Honey Bee Network (HBN), which was a networked organization of individuals, innovators, farmers, scholars, academicians, policy makers, entrepreneurs and non-governmental organizations (NGOs). The HBN worked to create a network of grassroot innovators and acknowledged him/her by protecting the IPR ... More

  4. ABC Films: Marketing Research on Product Placement (C)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

    Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

  5. Crafting a Vision and Mission Statement for the Competition Commission of India

    Authors: Sharma, Sunil; Varkkey, Biju;

    Reference No: BP0392 Pages: 11 Published on: 31, March, 2016

    Abstract: The Government of India established Competition Commission of India (CCI hereafter) through an act promulgated in 2002 to shift regulatory focus from curbing monopolies to promoting competition. The organization became fully functional in 2009 and gained recognition for its proactive stance when it slapped a penalty of Rs. 6400 crore on eleven cement ... More

  6. Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid

    Authors: Sharda, Kirti;

    Reference No: OB0224 Pages: 18 Published on: 31, March, 2016

    Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More

  7. Child Health (A)

    Authors: Ramani, K V;

    Reference No: CMHS0033(A) Pages: 19 Published on: 31, March, 2016

    Abstract: The Executive Director, UNICEF was reviewing the UNICEF 2014 report on the progress made by the WHO countries towards achieving the fourth Millennium Development Goal MDG 4. The MDG 4 called for reduction in U5 mortality (U5 represents children less than 5 years old) by a two-third between 1990 and 2015. The report mentioned 6.6 million children ... More

  8. Aravind Eye Care System: Time to Shift Gears

    Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

    Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

    Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

  9. Dadri Power Plant of National Thermal Power Corporation Limited

    Authors: Shukla, Ajay; Dutta, Goutam;

    Reference No: PROD0310 Pages: 29 Published on: 31, March, 2016

    Abstract: This case deals with steps taken by NTPC in construction and project management in 500 MW power plant. The project have several innovative ways of managing challenges, in land acquisition, design, implementation, contract worker management , enforcement of safety rules , managing regulation iand in team building in leadership. A suitable case for ... More

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