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Most Popular cases

List of Most Popular Cases

  1. Clearasil

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0175 Pages: 10 Published on: 1, January, 1976

    Abstract: Clearasil is an antipimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More

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  2. Shipping Corporation of India Limited (A)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

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  3. Ganesh Flour Mills Company Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0092(B) Pages: 17 Published on: 1, January, 1976

    Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More

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  4. Process Evaluation System for a Family Planning Programme (A)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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  5. Mrs. Varghese and Target Couple Register

    Authors: Satia, J K;

    Reference No: PSG0003 Pages: 8 Published on: 1, January, 1976

    Abstract: This case outlines the problems of an Auxiliary Nurse Midwife (ANM) in motivating new couples for acceptance of family planning. Her targets in the new plan are nearly two and a half times the target of the previous years, and six times her achievement of last year. She consulted The ... More

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  6. Punjab National Bank (A)

    Authors: Murthy, K R S; Thomas, Philip S;

    Reference No: BP0067(A) Pages: 21 Published on: 1, January, 1976

    Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More

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  7. Tri-Sure India Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0290 Pages: 35 Published on: 1, January, 1976

    Abstract: Describes the accounting adjustments made by the management that is subsequently audited and found to be without any operational basis. The auditors allege that sales have been inflated, adjustments have been made in receivables and inventories, and profit figures increased. This happens when the profit and loss account is to ... More

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  8. Punjab National Bank (E)

    Authors: Murthy, K R S;

    Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

    Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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  9. Arun Ranganath Deshpande (C)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(C) Pages: 9 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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