Most Popular cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(B) Pages: 7 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Monappa, Arun;

Reference No: P&IR0010 Pages: 26 Published on: 1, January, 1976

Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More

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Authors: Tripathi, D; Mehta, M J;

Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

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Authors: Balakrishnan, K;

Reference No: BP0076(C) Pages: 15 Published on: 1, January, 1976

Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More

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Authors: Murthy, K R S;

Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0088 Pages: 8 Published on: 1, January, 1976

Abstract: The case deals with the problems of performance appraisal at the officer level. The system being used in the organization includes self- reporting, followed by ratings by the superior officer against a list of personality traits and job responsibilities. The organizational diagnosis indicates problems at the time of recruitment, work ... More

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Authors: Kalro, A H; Satia, J K;

Reference No: QM0086 Pages: 4 Published on: 1, January, 1976

Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More

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