Most Popular cases

List of Most Popular Cases

  1. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

  2. Joshi and Discipline (A)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0043(A) Pages: 13 Published on: 1, January, 1974

    Abstract: This case describes a series of minor and major acts of indiscipline committed by an employee of a large public sector organization over a period of fourteen years; records the action taken by the management on various occasions; describes the intention of the management to deal with the employee's conduct ... More

  3. Quasar Corporation (C)

    Authors: Saleem, P A;

    Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

    Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

  4. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

  5. Ahmedabad Public Utility

    Authors: Saiyadain, M S; Monappa, Arun;

    Reference No: P&IR0008 Pages: 10 Published on: 1, January, 1974

    Abstract: Describes the specific procedures used for selecting managerial personnel for a large public utility firm. ... More

  6. Electric Manufacturing Company: Forecasting Problem **

    Authors: Satia, J K;

    Reference No: PROD0099 Pages: 4 Published on: 1, January, 1974

    Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More

  7. Policy Formulation: Abortion

    Authors: Maru, Rushikesh M;

    Reference No: PSG0029 Pages: 4 Published on: 1, January, 1974

    Abstract: The case describes how the government formulated its policy on abortion. Until 1972 Indian law on abortion was based on the Indian Penal Code enacted about a century ago. In 1964 the Shah Committee was appointed to examine the question of legalization of abortion. In 1967, the committee recommended the liberalization of existing ... More

  8. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

  9. Redy Wear Garments (R)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

    Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

  10. The 'Standard Mills Company Limited

    Authors: Kuchhal, S C;

    Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

    Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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