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Most Popular cases

List of Most Popular Cases

  1. Kartikeya Enterprise Limited**

    Authors: Jayachandran, C; Karim, A A;

    Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

    Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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  2. Naoroji and Sons Private Limited **

    Authors: Ramanathan, K V;

    Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

    Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

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  3. Rise of Individual enterpreneurship

    Authors: Pruthi, S P S;

    Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

    Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

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  4. Bonus Controversy

    Authors: Pruthi, S P S;

    Reference No: ECO0042 Pages: 17 Published on: 1, January, 1964

    Abstract: An enumeration of the various criteria evolved for the payment of bonus to help the student formulation for the payment of bonus. ... More

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  5. Prakash Textile Mills Limited

    Authors: Desai, D N; Kuchhal, S C;

    Reference No: F&A0014 Pages: 9 Published on: 1, January, 1964

    Abstract: Deals with the analysis of factors influencing longterm financing in a textile mill, with emphasis on debtequity relationship. ... More

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  6. Food Products of India Private Limited

    Authors: Karim, A A;

    Reference No: MAR0010 Pages: 17 Published on: 1, January, 1964

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  7. Air India (I) **

    Authors: Ramanathan, K V;

    Reference No: F&A0054 Pages: 7 Published on: 1, January, 1964

    Abstract: Covers two subjects: 1) an accounting policy for the provision of bad debts, and 2) an accounting policy for the self insurance scheme. Highlights the implications of the accounting policy on the annual report. ... More

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  8. Air-India (E)

    Authors: Haynes, Warren W;

    Reference No: ECO0001(E) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More

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  9. Land Use Planning

    Authors: Pruthi, S P S;

    Reference No: ECO0040 Pages: 8 Published on: 1, January, 1964

    Abstract: The case raises issues on the various techniques of allocation of available resources for maximizing the benefits with particular reference to agricultural productivity. ... More

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  10. Western India Pharmaceuticals

    Authors: Mote, V L;

    Reference No: QM0002 Pages: 5 Published on: 1, January, 1964

    Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More

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  11. Bharat Steel Furniture Company

    Authors: Copen, M R;

    Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

    Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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  12. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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