Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: BP0029Pages: 19Published on: 1, January, 1970
Abstract: A large diversified industrial organization whose main business is in textiles considers a proposal to acquire a "sick" textile mill in Ahmedabad. Financial data has been provided about the sick mill, and the case includes two reports submitted to top management on the merits of the proposal, one by an ... More
Reference No: F&A0126Pages: 3 Published on: 1, January, 1970
Abstract: The case involves the preparation of a balance sheet and a profit and loss statement, on the basis of descriptive transactions, in a theatre business. The case facilitates use of the accrual and realization concepts. ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
Reference No: P&IR0021(B)Pages: 11Published on: 1, January, 1970
Abstract: Case (B) P&IR0021(B) describes an incentive scheme launched by the management apparently to provide higher job satisfaction to workers. This can be discussed in relation to the philosophy and practices of wage incentives in industry. ... More
Reference No: F&A0036Pages: 17 Published on: 1, January, 1970
Abstract: Deals with a fraud by a partnership firm dealing as commission agents in cloth, and enjoying a hypothecation (and bills purchase) limit with Lakeview Bank against cloth bales in the process of despatch or in transit. The case describes the procedures for ensuring a healthy use of the limits and ... More
Reference No: ECO0066(A)Pages: 17Published on: 1, January, 1970
Abstract: The case highlights the government's nationalization policy. It also offers specific evidence with regard to the peculiar problems of the air transport industry together with appropriate government pronouncements on nationalization. The student is encouraged to take to position on the sondness of the more to natonalise the air transport industry ... More
Reference No: F&A0174(C)Pages: 4Published on: 1, January, 1970
Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More
