Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: PROD0312Pages: 13Published on: 24, September, 2015
Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More
Reference No: CISG0129Pages: 9Published on: 30, September, 2015
Abstract: This case highlights how information systems needs have got evolved during first 15 years of Asian Granito India Ltd (AGL). However, different ERP systems implemented have failed due to various factors (people, process and technology). At this juncture, it poses a question as to whether the current ERP i.e. MS-Navision ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
