Reference No: MAR0446(A)Pages: 14Published on: 31, March, 2014
Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More
Reference No: OB0217Pages: 27Published on: 31, March, 2014
Abstract: This case describes the talent management practices of Kaivalya Education Foundation (KEF), a social sector organization that works in the domain of school education. The two year Gandhi Fellowship (GF) program run by KEF, takes urban youth from the best graduate colleges in the country and creates a cadre of ... More
Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: BP0375Pages: 75Published on: 7, April, 2014
Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More
Reference No: BP0376Pages: 14Published on: 8, April, 2014
Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More
Reference No: CMHS0027Pages: 7Published on: 20, April, 2014
Abstract: Beginning January 1, 2014, the Dubai Health Authority made healthcare insurance mandatory for every national, resident and visitor in Dubai, with a view to cover the entire population of Dubai in 2-3 years. According to Dr. Haidar Saeed Al Yousuf, Director of Health Funding at the Dubai Health Authority, the mandatory health ... More
Reference No: CMHS0028Pages:Published on: 22, April, 2014
Abstract: Lung cancer is one of the most severe types of malignancies occurring in people across the globe. The rate of death due to lung cancer is claimed to be maximum among cancer death cases in developed countries, and it is also rising at a shocking pace in developing nations. Long ... More
