Reference No: P&IR0064(C)Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
Reference No: MAR0281Pages: 14Published on: 1, January, 1983
Abstract: Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: P&IR0166(A)Pages: 18Published on: 1, January, 1984
Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More
Reference No: BP0187TEC-HindiPages: 7Published on: 1, January, 1984
Abstract: यह नोट सुनने में मौखिक संचार के महत्त्व के साथ, सुनने में मनोवैज्ञानिक एवं भौतिक बाधाओं और श्रोता व वक्ता व्यक्तिगत रूप से क्या कर सकते हैं तथा ग्रहण कर सकते हैं। अवधारण और मौखिक संदेशों को याद रखने के लिए एक साथ सुधार कर सकते हैं यह भी बताता है।
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