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Most Popular cases

List of Most Popular Cases

  1. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  2. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  3. Multipurpose Worker Scheme: A Study of Pilot Implementation in Channi PHC

    Authors: Maru, Rushikesh M; Murthy, Nirmala; Satia, J K;

    Reference No: PSG0002 Pages: 18 Published on: 1, January, 1979

    Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More

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  4. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  5. Hindustan Institute of Management

    Authors: Patel, Nitin R; Ramani, K V;

    Reference No: PROD0155 Pages: 3 Published on: 1, January, 1979

    Abstract: The case is intended to provide a setting for exploring relational databases. It uses a specific software package, RISS, to illustrate the power and limitations of the relational approach to data base management. ... More

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  6. Whom Will You Select?

    Authors: Menon, C D;

    Reference No: BP0139 Pages: 7 Published on: 1, January, 1979

    Abstract: The bio-data of three students who were interviewed for the position of management trainee (non-technical) are provided for reading before hearing a tape-recording of the interviews. ... More

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  7. Bharat Containers Limited (BCL)

    Authors: Kulkarni, G R;

    Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

    Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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  8. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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