Reference No: QM0096(A)Pages: 13Published on: 1, January, 1977
Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: F&A0312(A)Pages: 3Published on: 1, January, 1977
Abstract: An introductory problem in process costing, covering four processes and three products. Introduces the concepts of transferred-in costs and equivalent units. Excludes treatment of opening work-in-process and losses. ... More
Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: CMA0425(A) Pages: 7Published on: 17, January, 1977
Abstract: The case discusses the objectives and the performance of fisheries cooperative union whose main activity has been the export of a certain variety of fish. Its overall objective, however, is to promote fisheries development. Participants are asked to analyse if the organization has been able to do so. ... More
Reference No: CMA0425(B)Pages: 5Published on: 17, January, 1977
Abstract: The case primarily discusses the wet and dry fish selling operations of a fisheries cooperative union and its member bodies in comparison with their export activities. Participants have to evaluate which operations have been more successful and why. ... More
