Reference No: CMA0378Pages: 4Published on: 27, September, 1975
Abstract: The case deals with the application of linear programming in the procurement, processing, disposal of paddy keeping in view market fluctuations of prices and storage availability. ... More
Reference No: CMA0371Pages: 12Published on: 1, October, 1975
Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More
Reference No: CMA0373Pages: 9Published on: 4, October, 1975
Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More
Reference No: CMA0362Pages: 12Published on: 4, October, 1975
Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More
Reference No: CMA0382Pages: 5, 6Published on: 16, December, 1975
Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More
Reference No: P&IR0056(B)Pages: 4 Published on: 1, January, 1976
Abstract: In 1972, the manager, in charge of training, had to prepare a perspective plan for training for the period 1973-75, to be submitted for the Board's approval. The priorities required to be kept in view while planning and implementing the training activities, and the specific recommendations to be made for overcoming ... More
Reference No: QM0100(B)Pages: 7Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More