Most Popular cases

List of Most Popular Cases

  1. Racer Lube Company

    Authors: Sahay, Arvind;

    Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

    Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

  2. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

  3. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

  4. ICICI Equity Issue 2007

    Authors: Agarwalla, Sobhesh Kumar; Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0488 Pages: 20 Published on: 13, October, 2010

    Abstract: The case discusses the choices relating to seasoned equity issuance for ICICI Bank, one of India's largest banking and financial services conglomerates, in mid 2007 shortly before the global financial crisis begins to unfold. In this context, the case raises issues about the size and timing of equity issuance. It also ... More

  5. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

  6. Mahanagar Hospital

    Authors: Ramani, K V; Trivedi, Poonam; Malek, Imran;

    Reference No: CMHS0010 Pages: 12 Published on: 20, October, 2010

    Abstract: Investigations play a very important role in medical diagnosis. Laboratory results are estimated to affect 60-70 per cent of the most important decisions in patient care. Timely collection of sample and delivery of accurate test results are, therefore, important quality indicators of performance of any laboratory. Lab procedures are divided ... More

  7. NTPC Public Offer

    Authors: Barua, Samir K; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0489 Pages: 21 Published on: 20, October, 2010

    Abstract: Disinvestment of government shareholding in Public Sector Undertakings, through Public Offers, is a common occurrence in many economies. This case describes such a process of disinvestment of government of India's stakes in a large power utility, National Thermal Power Corporation (NTPC) in India. In addition to process details, the case ... More

  8. Crude Import for Oil Refineries*

    Authors: Raghuram, G; Gangwar, Rachna;

    Reference No: CIPR0008 Pages: 16 Published on: 20, October, 2010

    Abstract: In February 2006, Engineers India Limited (EIL) which was hired by the Hindustan Petroleum Corporation Ltd (HPCL) had to submit their final report. The report had to evaluate whether a single point mooring or an additional jetty would be more viable for HPCL's increased crude import requirements through the Mumbai port. ... More

  9. Right to Food, SC and PIL

    Authors: Agarwal, Anurag K;

    Reference No: BP0335 Pages: 8 Published on: 29, October, 2010

    Abstract: In the last six decades since India adopted the Constitution in 1950, it has not been easy to secure to all its citizens social justice, a cherished goal enshrined in the Preamble to the Constitution. Time and again, public-spirited persons, either individually or through social action groups, have raised their voice. ... More

  10. National Institute of Siddha, Chennai (2)

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0014 Pages: 8 Published on: 8, November, 2010

    Abstract: The Director of the National Institute of Siddha, Chennai, a postgraduate Siddha medicine teaching institute, has to decide on a strategy that would provide lessons to educational institutes of the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) sector. The case provides an overview of the research and educational activities ... More

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