Reference No: BP0282(A)Pages: 16Published on: 2, December, 2002
Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More
Reference No: BP0280(A)Pages: 17Published on: 2, December, 2002
Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More
Reference No: BP0282(B)Pages: 12Published on: 2, December, 2002
Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: ECO0348Pages: 27Published on: 31, December, 2002
Abstract: This paper deals with the evaluation of the civil aeronautics sectors since the 1930s in the background of Government intervention & technological changes. The paper has tried to contrast the active interference by European nations in the domestic aviation sector with the comparatively "hands off" approach of the US, and the ... More
Reference No: MAR0349Pages: 16Published on: 1, January, 2003
Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More
Reference No: PROD0252Pages: 14Published on: 1, January, 2003
Abstract: The case presents the materials management issues related to a large hospital. Provides an opportunity to find a unified solution to issues related to materials function. The structure, co-ordination and processes can be also discussed to improve the effectiveness of material function. ... More
Reference No: CMHS0021Pages: 10Published on: 1, January, 2003
Abstract: PDHN Hospital is an ultra modern, multi specialty tertiary care hospital. The hospital has a capacity of 350 beds with 90% average occupancy. There are 8 very well equipped operating theaters (OTs), where 30-35 surgeries are performed every day. Management of OT includes preparation of OT schedules, managing the inventory in OT sub ... More
Reference No: CMHS0017Pages: 7Published on: 1, January, 2003
Abstract: Ahmedabad Municipal Corporation (AMC) administers three large general hospitals namely, VS Hospital, SCL Hospital, and LG Hospital for providing tertiary health care services to its citizens. As teaching hospitals, VS, SCL, and LG Hospitals are bound by the norms laid down by the Medical Council of India (MCI) regarding the ... More
Reference No: MAR0352(B)Pages: 18Published on: 1, January, 2003
Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More
Reference No: BP0287Pages: 24Published on: 23, January, 2003
Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, in enhancing the effectiveness and efficiency of all aspects of operations at their production plant in Waluj, Aurangabad and affecting a turnaround. It describes the changes effected and ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
