Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More
Reference No: CMA0042Pages: 20Published on: 1, January, 1965
Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More
Reference No: CMA0038(B)Pages: 8Published on: 1, January, 1965
Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More
Reference No: F&A0024(C)Pages: 3Published on: 1, January, 1965
Abstract: The BGW Case Series related to the appraisal of a long term Loan to a Manufacturing Company. It also deals with the Fashioning of the terms and Conditions of the Loan in such a way as would reconcile the lender's and the borrower's Points of View. ... More
Reference No: CMA0037Pages: 8Published on: 1, January, 1965
Abstract: Having obtained a license for the manufacture of pesticides in India for 160 tonnes as against the request for a 1000-tonne capacity plant, the American company was considering setting up the plant in India. The teaching focus is on the importance of insecticides for improving agricultural productivity the government policy regarding ... More
Reference No: CMA0125 Pages: 7Published on: 1, January, 1965
Abstract: This service society had issued a number of loans to the cultivators for their crop production. Towards the end of the year the secretary found that many of the farmers were not returning the loans according to the conditions of the loan. He was worried about their recovery. ... More
Reference No: BP0004Pages: 17Published on: 1, January, 1965
Abstract: Note describing the state of paper industry in India with background on manufacturing process, government controls, raw material availability, and units in operation. ... More
Reference No: CMA0040Pages: 19Published on: 1, January, 1965
Abstract: The manager of a superphosphate production unit reviews the progress made during the past and considers the alternatives for increasing the business. ... More
Reference No: CMA0038(A)Pages: 10Published on: 1, January, 1965
Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More
Reference No: ECO0026Pages: 10Published on: 1, January, 1965
Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More
Reference No: BP0008Pages: 9Published on: 1, January, 1965
Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More
Reference No: CMA0020Pages: 19Published on: 1, January, 1965
Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More
