Reference No: BP0046Pages: 22Published on: 1, January, 1972
Abstract: The focus here is on the Director Degsnate's desire to reformulate his organizations strategy following the financial stringency being experienced by the institution. A historical perspective of this missionary hospital has been provided, together with organizational, financial, cost, technological and activity data. The issues which arise are: 1) Has there been ... More
Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: F&A0182Pages: 16Published on: 1, January, 1972
Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
Reference No: CMA0245Pages: 17Published on: 7, February, 1972
Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More
Reference No: CMA0215Pages: 8Published on: 15, February, 1972
Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More
Reference No: CMA0209Pages: 9Published on: 1, June, 1972
Abstract: A company submits a project report to manufacture power tillers, power threshers and power sprayers to the New Age Finance Corporation. The company wanted to have a loan of Rs 3 lakh. The Managing Director of the corporation wanted to have an evaluation report from the point of view of its ... More
Reference No: CMA0229(A)Pages: 13Published on: 31, July, 1972
Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More
Reference No: CMA0226(A)Pages: 6Published on: 1, August, 1972
Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
Reference No: CMA0240Pages: 13Published on: 19, October, 1972
Abstract: The case discusses the planning and implementation of the Rs 50 crore financing area development scheme for the development of minor irrigation sources in two years. The strategy adopted for planning and implementation is analysed, the achievement of the programme is also discussed. The focus is on the financing of the ... More
Reference No: CMA0236Pages: 16Published on: 19, October, 1972
Abstract: The case focuses on the problems of investment for irrigation facilities on the farm. The idea is to use a budgeting technique to evolve the investment proposal and then appraise whether the proposal is a bankable proposal. ... More
