Most Popular cases

Authors: Vora, M N;

Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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Authors: Pruthi, S P S;

Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

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Authors: Desai, D K;

Reference No: CMA0019 Pages: 9 Published on: 1, January, 1964

Abstract: The manager of the cotton ginning factory is considering whether he should replace old gins with modern ones. The teaching focus is on the problems of processing the innovation needed. ... More

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Authors: Desai, D K;

Reference No: CMA0038(A) Pages: 10 Published on: 1, January, 1965

Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More

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Authors: Reynolds, J;

Reference No: BP0004 Pages: 17 Published on: 1, January, 1965

Abstract: Note describing the state of paper industry in India with background on manufacturing process, government controls, raw material availability, and units in operation. ... More

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Authors: Desai, D K;

Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

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Authors: Dalal, B C;

Reference No: MAR0030 Pages: 13 Published on: 1, January, 1965

Abstract: Involves the issue of the responsibilities of the materials manager in an engineering oriented manufacturing company. ... More

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Authors: Patel, S M;

Reference No: CMA0040 Pages: 19 Published on: 1, January, 1965

Abstract: The manager of a superphosphate production unit reviews the progress made during the past and considers the alternatives for increasing the business. ... More

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Authors: Pathak, H N;

Reference No: ECO0071(A) Pages: 30 Published on: 1, January, 1966

Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macrolevel factors such as government policy, project planning, technological change, return on investment, etc. ... More

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Authors: Paul, S;

Reference No: ECO0011(B) Pages: 8 Published on: 1, January, 1966

Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a longterm forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More

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Authors: Verma, K K; Goyal, R C;

Reference No: P&IR0016 Pages: 18 Published on: 1, January, 1966

Abstract: The case relates to problems of technological change in a textile mill and negotiations with the recognized union on increase in workload. ... More

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Authors: Reynolds, J;

Reference No: BP0012 Pages: 7 Published on: 1, January, 1966

Abstract: Manager must decide future company policy on export of a commodity where two government units (state and national) have followed fluctuating restirictive policies regarding exports. ... More

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Authors: Paul, S;

Reference No: ECO0011(A) Pages: 11 Published on: 1, January, 1966

Abstract: This case, which is the first in the series, gives background information on the problem, the problem itself, and the report of Analyst (A) on the demand for electric motors. The company was interested in taking up manufacture of electric motors as a new line of business and example the ... More

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Authors: Varshneya, K L; Reynolds, J;

Reference No: BP0014(D) Pages: 15 Published on: 1, January, 1966

Abstract: The dairy managers are examining their distribution systems to discover if any further improvement in profit and loss position is possible, following action taken as a result of previous policy decisions [shown in cases (A) BP0014, (B) BP0015 & (C) BP0016]. ... More

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