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Most Popular cases

List of Most Popular Cases

  1. Modern Bakeries (India) Limited

    Authors: Thomas, Philip S; Prahalad, C K;

    Reference No: BP0062 Pages: 21 Published on: 1, January, 1974

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  2. Quasar Corporation (B)

    Authors: Saleem, P A;

    Reference No: MAR0130(B) Pages: 5 Published on: 1, January, 1974

    Abstract: Case (B) suggests a formula for compensation structure, including commissions for salesmen. ... More

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  3. Thana District Cooperative Fisheries Project (B)

    Authors: Varshneya, K L;

    Reference No: F&A0249 Pages: 28 Published on: 1, January, 1974

    Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More

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  4. National Rayon Corporation Limited (AR)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974

    Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More

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  5. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  6. CBK: Neelam Industries **

    Authors: Rao, T V;

    Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

    Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

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  7. Delhi Cloth & General Mills Limited**

    Authors: Kulkarni, G R; Nambudiri, C N S;

    Reference No: BP0060 Pages: 36 Published on: 1, January, 1974

    Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More

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  8. Larsen and Toubro Limited (F)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

    Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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  9. Redy Wear Garments (R)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

    Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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  10. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  11. Larsen and Toubro Limited (A)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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