Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: F&A0274Pages: 9Published on: 1, January, 1975
Abstract: The company had to face a series of setbacks due to improper tie-ups with financiers in the unorganized sector. The case provides rich material for an exercise in planning for financial rehabilitation. It can also be used to stress the point that loans from financial institutions for liquidating existing debts ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: CMA0276Pages: 14Published on: 17, December, 1974
Abstract: An attempt is made to delineate areas of concern for modernization in post harvest paddy technology in India. A system approach has been followed different stages from paddy harvesting to the final availability of rice have been described in detail in order to find ways means of evolving a suitable ... More
Reference No: CMA0295Pages: 10Published on: 14, December, 1974
Abstract: This case brings out factors which affect coordination of activities involved in financing small farmers. The case reveals the pattern of interaction between the project officer (SFDA) manager (Land Development Bank), manager (Lead bank). ... More
Reference No: CMA0293Pages: 7Published on: 20, November, 1974
Abstract: The Indian field organization of an international voluntary agency has proposed a rural development project for providing assistance. The objectives of the field organization and the parent organization seem to clash, bringing out relevant issues regarding the interpretation of objectives of rural development, tailoring of the programme in view of ... More
