Reference No: F&A0256Pages: 7 Published on: 1, January, 1975
Abstract: The case is designed to emphasize the essential factors to be kept in mind while making a bonus issue. It also provides an opportunity for making the necessary calculations for deciding the issue of bonus shares. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: BP0066Pages: 13Published on: 1, January, 1975
Abstract: Focuses on the problems and challenges a management graduate faces in a company, that in the past, had relied heavily on personal appraisal for decision-making. Also provides data for systematic decision-making in an organization facing problems of growth for survival. ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: CMA0276Pages: 14Published on: 17, December, 1974
Abstract: An attempt is made to delineate areas of concern for modernization in post harvest paddy technology in India. A system approach has been followed different stages from paddy harvesting to the final availability of rice have been described in detail in order to find ways means of evolving a suitable ... More
Reference No: CMA0295Pages: 10Published on: 14, December, 1974
Abstract: This case brings out factors which affect coordination of activities involved in financing small farmers. The case reveals the pattern of interaction between the project officer (SFDA) manager (Land Development Bank), manager (Lead bank). ... More
Reference No: CMA0293Pages: 7Published on: 20, November, 1974
Abstract: The Indian field organization of an international voluntary agency has proposed a rural development project for providing assistance. The objectives of the field organization and the parent organization seem to clash, bringing out relevant issues regarding the interpretation of objectives of rural development, tailoring of the programme in view of ... More
