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Most Popular cases

List of Most Popular Cases

  1. Animal Feeds Limited

    Authors: Asopa, V N;

    Reference No: CMA0319 Pages: 6 Published on: 22, April, 1975

    Abstract: Linear programming is applied in developing cost minimizing patterns for compounding animal feeds consistent with minimum nutritional availability. Based on this, a policy for the procurement of raw material can be developed by using linear programming. ... More

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  2. Linear Programming

    Authors: Asopa, V N;

    Reference No: CMA0320TEC Pages: 5 Published on: 22, April, 1975

    Abstract: The note discusses fundamentals of linear programming which are illustrated with the help of a hypothetical example. ... More

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  3. Organizational Structure **

    Authors: Gupta, V K;

    Reference No: CMA0315 Pages: 8 Published on: 18, March, 1975

    Abstract: This case discusses design rules for building organizational structures. It also discusses the various bases for organizations. It helps to delineate questions like managerial decentralization, building of effective task group and exercise of controls at different levels. ... More

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  4. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  5. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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  6. Mahapalika Rice Mills Company

    Authors: Kalro, A H;

    Reference No: QM0052 Pages: 7 Published on: 1, January, 1975

    Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More

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  7. A Case on Analysis of Data: Brand Awareness Among Ahmedabad High School Students

    Authors: Vora, M N;

    Reference No: MAR0139 Pages: 17 Published on: 1, January, 1975

    Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More

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